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As promotions go, you've got to hand it to the Grand Rapids Rampage of the Arena Football League.
After going 1-15 last season, they sent out season-ticket renewals with a bonus gift: a roll of toilet paper with "1-15" printed on each sheet.
The roll came wrapped in a message that said, "It's time to put last season behind us." The promotion was the brainchild of the team's ad agency, Justice & Monroe.
Posted Oct 24 by Ben Maller
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Boston Globe
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