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Arena Football team gives away toilet paper?

Sunday, October 24, 2004

As promotions go, you've got to hand it to the Grand Rapids Rampage of the Arena Football League.

After going 1-15 last season, they sent out season-ticket renewals with a bonus gift: a roll of toilet paper with "1-15" printed on each sheet.

The roll came wrapped in a message that said, "It's time to put last season behind us." The promotion was the brainchild of the team's ad agency, Justice & Monroe.

Posted Oct 24 by Ben Maller
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Source: Boston Globe

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