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NASCAR on FOX's rain-out coverage Sunday from Atlanta Motor Speedway posted higher ratings than the NBA and PGA, according to BenMaller.com TV moles.
The Hollywood Hotel's extended rain broadcast with Chris Myers and Jeff Hammond proved to be more popular than an NBA matchup between Kobe Bryant and LeBron James and the final round of a PGA event.
Sunday’s rain coverage generated a 3.3/7 overnight rating according to Nielsen Media Research, enough to beat head-to-head competition from a Lakers vs. Cavs NBA game on ABC by +39% (3.3/7 vs. 2.0/4) and the final round of the PGA’s Bay Hill Invitational on NBC by +18% (3.3/7 vs. 2.7/6).
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