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Next Article: NASCAR driver visiting Guantanamo Bay? (10/13) This day's Rumors and Notes: Wednesday, October 11, 2006 ChiSox slurp up 7-Eleven start timeWednesday, October 11, 2006
"It's a fun way to insert our name into fans' hearts and minds," said Margaret Chabris, a 7-Eleven spokeswoman. "We think it's worth way more than $500,000." She said that 7-Eleven is talking to other baseball teams about sponsorship deals that would include starting their games at 7:11. |
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Chicago White Sox games will start, for the next three seasons, at 7:11 p.m., courtesy of 7-Eleven, the convenience store giant, which will pay the team an average of a half-million dollars a year to be the name behind the time, according to the NY TIMES.
