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Survey: Super Bowl bigger than Valentines day for men

Thursday, January 25, 2007

The Super Bowl is a bigger event than Valentine's Day for over 40% of adult males, according to a new survey from a major beer company.

Coors Light Survey results show that a large percentage (44 percent) of men put more time and energy into making Super Bowl plans than making Valentine’s Day plans.

The survey also shows that more than 30 percent of survey respondents would rather see their favorite team win the Super Bowl than win a date with a supermodel, win a year’s supply of beer, or win their fantasy football league for three years in a row.

More than 83 percent of men cheer for the underdog if their team is not in the Super Bowl.

Football fans rarely get off the couch during the game and when they do it is only to use the restroom (67 percent), get something to eat (55 percent), or get an ice cold beer (35 percent).